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Elevate your Brand Strategy to Increase & Retain Clients

April 29, 2022 @ 11:00 AM - 12:00 PM

A joint event with AIMA Canada

Done well, company brands evoke powerful trust, loyalty and referrals from their customers, increasing profits and lowering costs of new client acquisition. Join us to learn about the power of your firm’s brand strategy, positioning statements and value propositions and how you can enhance your brand’s market perception through stories.
In this seminar facilitated by Peter Drummond, Co-Founder of PSD+G Strategy Group, topics will include:
How to think about your brand from the client’s perspectiveHow to build key components of your brand strategyHow to simplify your brand messages and tailor for different audiencesHow to enhance your brand’s positioning statements and inspire clients with stories



April 29, 2022
11:00 AM - 12:00 PM